Dentally

Effortless Efficiency

In collaboration with FORM Brands studio, we designed a data-driven brand algorithm manifesting Dentally's drive for effortless efficiency and stress-free dentistry.

Our algorithms transform statistics into fluid gradients providing a dynamic base for the whole brand and assets across different platforms from print to video.

Client
  • Dentally
    2026 / London

Concept

In order to create rich and diverse backgrounds for Dentally branding assets we devised a system that transforms company data into a grid and then gradients that are later used as refracted color in 3D shapes.

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Data
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Grid
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Gradient
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Shape

In addition to gradients, client has asscess to 3 different shapes refracting the gradients through stacked lenses.

Flower
Discs
Wave

Brand algorithm

The final implementation of Dentally brand algorithm included several additional steps like

  • a data picker so various physical locations of the practies an be loaded
  • a grid distortion allowing for a wider range of expressions
  • a boid simulation driving the animation behind the gradient representing "Effortless Efficiency"

Data

By using statisical data on time saved from hundreds of locations using Dentally software, the client has the potential to create wide range of assets for any occassion.

Outcomes

The brand algorithm is used by Dentally to produce assets for events and fairs, presentations, social media campaigns and video content.