variable is a data driven studio in London


Started in 2012 by Marcin Ignac to pursue interest in blending design, software and the aesthetics emerging from data, processes and human behaviour. Variable imagination brings to life ever changing digital sculptures, immersive installations and data driven designs with thousands of possible outcomes.

Variable works with brands, research groups and organizations on new ways of experiencing data; from concept ideation and art direction, to prototyping and production.


Dropbox, Google, Twitter, Nike, Monotype, Siemens, Nesta, Innovate UK