We are a London based studio blending design, software and aesthetics emerging from data, processes and human behaviour.



We work with brands, research groups and organisations on new ways of experiencing data and understanding complex systems; We bring in generative strategies, computational design, machine learning algorithms and data visualisation and combine them with human sensitivity.


We create bespoke tools to explore the possibility space from early stages of research and concept development, through prototyping and experimentation right until the final artefact. Variable brought to life ever changing digital sculptures for Twitter, immersive installation for Monotype, data driven designs for Nike, 28k projection for Google, R&D workshop for Wellcome Trust and many more.


We use code as our primary medium. Our in-house open-source 3d engine allows us to reach across print, web, mobile and large scale screen installations.


Marcin Ignac

Marcin Ignac

Founder & Creative Lead

Marcin specializes in data visualization and computational design. He finds beauty and inspiration in structures of biological organisms, in patterns emerging from data and complexity of computer algorithms. He believes in applying these concepts to shape our understanding of technology mediated creativity. In 2012 Marcin combined his background in Computer Science, New Media Art and Interaction Design to start Variable and fulfil this vision.


Damien Seguin

Damien Seguin

Tech Lead & Computational Designer

Damien is a creative developer with an original focus on interactive experiences. His interest in computer graphics, generative art and data visualization is driven by an insatiable thirst for knowledge. From blues rock rhythms to modern jazz dynamics, the mathematics and impromptu aspect of music complements his creative work.



Simon Harris

Junior Creative Developer, 2018-2021

Simon put his multidisciplinary mindset in action to build generative systems and 3D visuals for GSK, ABB, IBM and FreshBritain.


Nick Nikolov

Creative Developer, 2016-2018

Nick worked on generative systems and data visualisations for Broadgate, Habito, Wellcome Trust, ABB, Mozilla and contributed to open source PEX libraries and internal tools.


Kristina Iankova

Intern, 2018

Kristina explored data visualistions for online tracking and internet privacy.


Vladimir Kuchinov

Intern, 2014

Vladimir worked on generative systems for data driven designs.